Episode #22: VTubers, Lil Miquela, DPReview, Spotify and conker police
Rick Huckstep and Shaun Weston talk about VTubers and virtual influencers. Plus, Ikea drones, au revoir DPR, the Utah Social Media Regulation Act, remembering Max Headroom, & Spotify’s VPN blame game
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🎙️ Listen to Episode #22 on Spotify
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00:00 Preamble
Ahead of his five-day cycling marathon, Rick announces the purchase of a new bike. Shaun suggests he take a massage gun with him to pummel the lactic acid out of his 107-year-old sinews.
02:50 Tempting Tech
Rick's tech of the week is the news that home furnishing retailer Ikea will have 100 drones flying around its European warehouses (during off-hours) taking stock of inventory. It's not a novel case by any means. Car maker Seat has been using drones above production lines for a couple of years (but whether it still does is another question).
Shaun’s tech of the week is an obituary to DPReview, a site he’s relied on many times to stay up to date with camera technology. As part of its job cuts, Amazon is closing the site after 25 years of operation. Sadly, the closing of the site also means decades of content will disappear. RIP DPR.
09:45 Tech News
The BBC has joined other organisations in “advising staff to delete TikTok from corporate phones because of privacy and security fears”. Reuters says “advertisers are seeking assurances from TikTok”.
A 3D-printed rocket called Terran-1 took off from Cape Canaveral in Florida this past week. 85% of the rocket was 3D printed.
The US Federal Trade Commission is proposing a formal ban on subscriptions that are simple to start but difficult to stop. Amazon Prime had to simplify its cancelation process last year in the EU under regulatory pressure.
In America, the governor of Utah, Spencer Cox, has signed a bill that will require under-18s to obtain the consent of a guardian before joining social media platforms.
The Utah Social Media Regulation Act. Social media platforms will have to conduct age verification for all Utah residents, ban all ads for minors and impose a curfew, making their sites off limits between 10:30pm and 6:30am for anyone under 18. Is Rick impressed? No, he’s cynical and thinks it’s political, which is what it looks like.
“It's one country, but they've got 50 different ways of running it,” says Rick. "I think there's more about politics in this than there is around the actual sense of protecting people.”
12:24 VTubers and digital influencers
VTubers are virtual YouTubers – content creators who use 3D avatars or characters to interact with their audience rather than their own face. MarketWatch says the global VTuber market size was valued at $2188m in 2022, “and is expected to expand, reaching $13,265m by 2028”. Rick and Shaun start their discussion with some background as to what a VTuber is, as well as YouTube Super Chat.
15:43 Who are the people behind the avatars?
17:08 Why is it popular? VTubers are predominantly tied to Japanese anime culture.
18:37 Cultural differences around popular forms of art and creativity that originate from non-Western regions.
20:49 What version of AI will be developing the VTubers of the future: sanitised versions or non-sanitised?
23:04 Lil Miquela the Instagram star, and the difference between virtual influencers and VTubers.
27:41 Does anyone remember Max Headroom? Plus, virtual rock band Gorillaz.
29:43 The sex appeal of digital personas.
33:41 OUTRO
The Playlist is a Netflix show about the origins of Spotify. Rick hasn’t seen it yet, which is unlike him, but it possibly boils down to Netflix not serving it up for him in Spain. This takes our hosts down the VPN route, and how the Spotify support team is blaming Rick for all sorts of guff.
The winner in all of this? Probably Apple Music.
Further Reading
Virtual Humans: the quest for realism, influence and experience (Wiser!)
What is a VTuber? (How-To Geek)
The most popular VTubers of 2022 (Ranker)
Discover the top 12 virtual influencers for 2023 (Influencer Marketing Hub)
Lil Miquela was created by Trevor McFedries (Wikipedia)
The rise of virtual influencers and what it means for brands (Forbes)
Max Headroom, TV's first virtual host (Groovy History)
Why Ikea’s drone policy is a ‘win’ for inventory management (CIPS)
These adorable electric autonomous delivery drones use 97% less energy for faster transit (Electrek)
Verity raises $32m to accelerate rollout of autonomous inventory drone system (Logistics Management)
DPReview is shutting down (PetaPixel)
Amazon kills DPReview, the best camera review site on the web (TechCrunch)
▶️ Chris Niccolls and Jordan Drake are coming to PetaPixel! (PetaPixel on YouTube)
▶️ Amazon deleted DPReview. Seriously (Tony & Chelsea Northrup on YouTube)
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🎙️ Big Tech Little Tech
You can find the Big Tech Little Tech podcast on all major podcast platforms.
🎙️ Apple Podcasts | Spotify | Amazon Music | Anchor | Pandora | Google Podcasts | Castbox | Deezer | Pocket Casts | Stitcher
🌎 For all show notes, background links, and everything else to do with the show, go to the Big Tech Little Tech website.